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Adidas products authenticity fake discrimination

I. ADIDAS shoes are used in the heel of hard plastic, so the pinch is hard, if the soft is certainly a fake fake signs of the details of the treatment is very rough
Two. Authentic trademarks on the d, i, d the upper edge is almost hit the above three slashes, delicate there will be very small interval, line embroidery that is certainly encountered, the gap between the large Definitely fake, of which the first d on the edge of the front edge just hit the short edge of the lower edge of the slash (in 1,2 slash between the gap), i along the front just hit the front slash Of the lower edge of the front, the second edge of the upper edge of the d just hit the lower edge of the slash (in 2,3 slash between the gap).
ADIDAS size of the division is very characteristic, can be used as resolution. fake yeezys for sale  size is not carried in 0.5, is carried out in 2/3. For example, 42 … .42.2 / 3 …… 43.1 / 3 …… 44 … We can see it, in this way, it is impossible to have 41 … 43 … .45 … Such code number appears, there can only be 41.1 /3….43.1/3….45.1/3…. Understand? :), if there is such a code ADIDAS shoes, will leave.
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I: The popularity of basic knowledge of shoe standard
A pair of shoes marked for the true and false play a great role, another pair of shoes on the number of shoes on the alignment is very important, why alignment is very important because it is necessary to print a shoe standard Touching, such as printed on a real shoe standard to spend hundreds of thousands, even millions of; fake shoes manufacturers will be for a pair of fake shoes cost hundreds of thousands, even millions of it? Of course not! So a pair of shoes shoes standard digital alignment is very important.
True and false on the adidas shoes problem
About adidas shoes true or false problem is the old talk about growth, but now really liar, do not know how to pretend to understand more, many do not quite understand friends may be such a deserved, there are many friends on the basic knowledge of replica yeezys v2 350 Do not understand, it may be on the Internet to buy genuine ADIDAS friends misunderstanding, so some articles on the Internet consolidation a bit, I hope friends like shoes in this article to get useful knowledge, can understand eye-catching shoes. In fact, rough identification, there are several simple and effective way to identify the authenticity
I. ADIDAS shoes are used in the heel of hard plastic, so the pinch is hard, if the soft is certainly a fake fake signs of the details of the treatment is very rough
Two. Authentic trademarks on the d, i, d the upper edge is almost hit the above three slashes, delicate there will be very small interval, line embroidery that is certainly encountered, the gap between the large Definitely fake, of which the first d on the edge of the front edge just hit the short edge of the lower edge of the slash (in 1,2 slash between the gap), i along the front just hit the front slash Of the lower edge of the front, the second edge of the upper edge of the d just hit the lower edge of the slash (in 2,3 slash between the gap).
ADIDAS size of the division is very characteristic, can be used as resolution. ADIDAS size is not carried in 0.5, is carried out in 2/3. For example, 42 … .42.2 / 3 …… 43.1 / 3 …… 44 … We can see it, in this way, it is impossible to have 41 … 43 … .45 … Such code number appears, there can only be 41.1 /3….43.1/3….45.1/3…. Understand? :), if there is such a code ADIDAS shoes, will leave.
I: The popularity of basic knowledge of shoe standard
A pair of shoes marked for the true and false play a great role, another pair of shoes on the number of shoes on the alignment is very important, why alignment is very important because it is necessary to print a shoe standard Touching, such as printed on a real shoe standard to spend hundreds of thousands, even millions of; fake shoes manufacturers will be for a pair of fake shoes cost hundreds of thousands, even millions of it? Of course not! So a pair of shoes shoes standard digital alignment is very important.

1. Origin: has nothing to do with the purchase of shoes that is to say the same shoes with the same item, anywhere in the world to buy this shoe should be the same origin, adidas origin are in Southeast Asia, such as Indonesia (INDONESIA) , China (CHN), Vietnam (VIETNAM)
2. 2 and 3: ADIDAS on behalf of the factory name code, which is the name of the factory for the English abbreviation, and 3 generations of plant code number is the corresponding. For example: Indonesia PW1 corresponds to 001; Indonesian PIN corresponds to 723; China APE corresponds to 779: China PCI corresponds to 789; China PWC681, etc. The majority of the general limits are produced on PIN723 and PWC681.
3.4: As the name suggests, is ADIDAS to the article number, you can search GOOGEL or ADIDAS official look shoes.
4. 5: the date of manufacture, by virtue of this point to identify the shoes is the new standard or old standard. The new standard marked with their own method of identifying the true and false, the following will be introduced.
5. 6, similar to people’s ID cards, each shoe has a different number, fake shoes generally the same around the left foot ID 2. True shoes shoes standard compliance rules:
6. Look at shoes, defensible fake (true and false contrast, the most professional, the most convenient and correct way) By the way, do not understand pretend to come to make up knowledge, stop misusing children.

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7. A 1/2 slash of US and UK is shorter than 1/3 or 2/3 of FR. If the three are equal then it is false, or the numbers below US and UK have a slash longer than the slash below the number in the FR, then all are false. (That is, the slash below the number under the FR is longer than the slash between the numbers under the US and UK.) If the three are equal then it is false, or the numbers below US and UK have a slash longer than the slash below the number in the FR, then all are false. If the number of yards below the US is a single digit (or one-half of a single digit), the US U will be on the same vertical as the number F! As shown below, if US is below 9, then 9 is the same as U and F in the same vertical line. (If 9 and 1/2 then 9 and U and F in the same vertical line, 1/2 just below S). If the number of yards below US is two digits, then the ten digit of the two digits is below the US and the middle of the two is the middle of the FT. As shown in Figure 2, because the number of yards below US is two digits (refer to 10), the first letter of 10 is below US and the middle is the middle of FT. Two J21 in the same straight line
8. The three US and UK integers and U are aligned. If the number of yards below the UK is single-digit (or one-half of a single digit) then the U of the UK is the same as the number (or single digits) 1/2) with O is in the same vertical line! If the UK below the code is two-digit, then the two-digit ten-digit in the middle of the UK (for example, UK is below 10, then a word below and in the middle of the UK, if the word is aligned U That is fake.) If it is a double digit and a half, then the two digits are equal to U and O, and 1/2 to K! If FR below the code is not a fraction of (referring to 1/3 or 2/3), then the FR of the R and the number of yards must be aligned with the one-digit figures ADIDAS shoe mark looks very texture, carefully look like woven, rough, one by one and a small rectangle.
9. Comprehend the rules above by comparing the true and false of the following specific types of shoes: 1.1 / 2 and N / 3 exist at the same time
10. False 1/2 of the length of the slash, slope fonts are cheap yeezys for sale. Correct Figure 2.UK below 9 and U should be aligned.
11. 3.1 / 3 the length of the slash, the slope of the font is wrong. Correct as Figure 4.JP following 275 font, location, size are wrong. 2.US and UK numbers greater than 10, FR is the type of integer
12. 1.US or UK if below is an integer, 1 and U on the right alignment .0 and S alignment 2..U and 9 alignment
13. The slash length and slope font of 3.1 / 2 are both wrong. Correct As in Figure 4, FR is an integer, and R is aligned with the next digit.

The introduction of Adidas

First, the introduction of Adidas
Adidas is a German sporting goods manufacturer. Adidas is named after its founder, Adolf Adi Dasler. Adidas clothing and sports shoes design can usually see three parallel bar  in its logo can also be seen 3 3 bar is Adidas characteristics. Adidas is currently in the sporting goods market share followed by “Nike” followed by the second. Adidas trademark is a slogan is “no impossible”.
Second, Adidas and the Olympic Games
Adidas was originally involved in the Olympic marketing quite legendary. In 1928, Adi Dassler learned of the news of the Amsterdam Olympics in the Netherlands, and brought the hand-stitched sample shoes to Amsterdam for sale. At that time his idea is very simple as long as there are enough athletes in the Olympic Games to wear his shoes, by virtue of “Adidas” shoes quality will make the world certainly his products. The young master of the success of the workshop, in his efforts to lobby, Adidas running shoes finally become the Olympic Games game shoes, and Olympic athletes with people talked about. 8 years later Adidas seize the Olympic Games held in the native Berlin opportunity to carry out a classic spread later into the history of Olympic marketing. Before the Berlin Olympic Games, Adi found a great hope to win the famous American sprinter Jessie Owens  fully recommend him to try Adidas spikes. This try to let Owens get treasure. Finally, he wore Adidas spike with four Olympic gold medal allowed to shock the world. Adidas is also famous for five continents. Adidas sponsored the history of the Olympic Games for nearly 80 years and the Olympic marketing has a long history and unique complex. Olympic marketing has always been Adidas the most favorable killer “with the Olympic marketing.” Adidas quickly grow into one of the world’s most successful sporting goods companies. So the Olympic Games and Adidas interaction, mutual influence.

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Third, the success of Adidas factors
Adi Wang’s success has its own reasons, from two aspects: First, Adi Wang at the beginning of the establishment of their own brand for the correct positioning of their audience positioning and channels sink to the three or four lines Market, this market is not too sensitive to the awareness of sports brands, consumers pay more attention to the price, the second is the quality of the product. Adi Wang’s own quality also
There is no guarantee at all, and Adi Wang than other domestic sports brands cheaper, so Adi Wang soon occupied the market. On the other hand, Adi’s alternative marketing approach also created its success, which should be attributed to the younger generation of consumers anti-traditional concept of consumption. Adi Wang saw the opportunity to choose a very risky network marketing strategy. Is not the market already tired of it? Then we try to trial ugly marketing, it directly tells the consumer, I was cottage, very direct. It allows our consumers, especially the consumption of this brand, this price level of consumers have a sense of resonance. I think the reason for the success of Adi Wang is basically these two aspects.
Fourth, Adidas and Nike comparison and reference
Adidas from the history of the point of view, it is the first to launch the production of outsourcing footwear company. Their production companies are located in mainland China, Vietnam, Taiwan and Latin America. Marketing is one of Adidas’s two core strategies. Now their supply chain uses three different types of suppliers, including contractors, subcontractors and local raw materials companies. Their outsourcing strategy is critical to the success of the group and is imitated by the whole field. This strategy can shift risk, reduce labor costs and focus on Adidas’s core strategy marketing and research and development.
As one of the core competencies of Adidas Nike, marketing is not only advertising, but also attract and retain customers. The marketing strategy adopted by the Nike marketing team always reflects public opinion. In the 20th century, 80 to 90 years of most of the period, professional athletes were like a hero worship, so Nike invested a lot of money, please successful, charismatic well-known athletes for the product endorsement.
Nike’s competitive advantage: in the production process, from the 20th century, 70 years later, Nike put the manufacturing sector outsourcing to many Asian countries. On the other hand, in the sale, this “futures” orders plan to allow retailers ahead of 5 to 6 months in advance to set the transport guarantee, to ensure that 90% of the order will be determined at a certain time to arrive at a certain price. Now, Nike has three sales channels: retailers, Nike City and e-commerce. Nike City was founded in the 20th century, 90 years, show Nike’s latest or most innovative product line, in the main road advertising, Nike City is not so much a sales channel, as it is a marketing tool. E-commerce began in the 90’s Nike.com, Nike also allows other network companies to sell their products. E-commerce strategy to Nike re-ignited the direct relationship with the consumer.
Adi’s Leadership: Marketing is one of Adidas’s two core strategies. In addition to marketing, research and development is another core strategy of Adidas. They set up a new team of yeezys technological innovation, each year at least put a big innovation. In 2003, Adidas established a “mass custom” system, according to the customer’s foot different circumstances, personal preferences and requirements of the design of special shoes, the leader of the advantages of Adidas in this area in the first place.
We can see that the market strategy to change with the preferences of consumers. Rapid response to changes in the market, it is to maintain the footwear market in the core competitiveness of the magic weapon.

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Five, the existence of their own factors
Can clearly clear the reasons for the introduction of Adidas bad decision-making and this decision at the time conditions will bring such serious consequences:
1. Internal advantages: Adidas because of stick to their own competitive advantage (dare to test in materials and technology), and contempt for the development of organizational environment changes (consumer preferences lead to recognition of different functional shoes), automatically give up the market The yeezys 350 direction of the development of consumer demand (running shoes market).
2. Internal weakness: Adidas management authorities obsessed with the original business philosophy, the lack of flexible and flexible leadership; Adidas organization lack of grasp of the market, the collection of market information function. Threats: ignore the competitive direction of competitors’ competitive strategy (sandwich biscuits soles), and the competitive advantage of competitors (research and development team grows, research and development projects are rich and colorful, close to 300 athletes try to test, and the use of fake yeezys materials constantly Bold experimentation and research) Opportunity: to reflect the changes in the environment: the rise of health movement itself is a commercial wind direction of the beginning. And for the 1970s a large number of new entrants are also lack of analysis. Especially in the Oregon trials Nike’s protests still failed to wake up the management of Adidas strategic adjustment. 90 years of fashion shoes is the second time the market sent the opportunity signal. Therefore, the Adidas management authorities should be based on the original advantages, the first of the enterprise’s strategy to make major adjustments, in line with changes in consumer preferences, the development of diversified product market. Second, strengthen the staff team building, human resources training, recruiting specially experienced personnel engaged in market information collection and analysis work. Finally, to re-establish the innovative corporate culture, to give up the original in the replica yeezys market leader in the proud attitude, so that the whole organization followed the context of environmental changes.